Previous |  Up |  Next

Article

Title: A dynamic model of advertising competition: an empirical analysis of feedback strategies (English)
Author: Mariel, Petr
Language: English
Journal: Kybernetika
ISSN: 0023-5954
Volume: 33
Issue: 6
Year: 1997
Pages: 633-648
.
Category: math
.
MSC: 90A58
MSC: 90B60
MSC: 90D25
MSC: 91A23
MSC: 91B24
idZBL: Zbl 0923.90097
idMR: MR1602368
.
Date available: 2009-09-24T19:12:10Z
Last updated: 2012-06-06
Stable URL: http://hdl.handle.net/10338.dmlcz/124127
.
Reference: [1] P. K. Chintagunta, D. C. Jain: Empirical analysis of a dynamic duopoly model of competition.J. Econom. Management Strategy 4 (1995), 109-131.
Reference: [2] P. K. Chintagunta, N. J. Vilcassim: An empirical investigation of advertising strategies in a dynamic duopoly.Management Sci. 38 (1992), 1230-1244. Zbl 0775.90125
Reference: [3] F. C. Christ: Simultaneous Equations Estimation.Edward Elgar Publishing Company, 1994.
Reference: [4] K. R. Deal: Optimizing advertising expenditures in a dynamic duopoly.Oper. Res. 27 (1979), 682-692. Zbl 0412.90039
Reference: [5] K. Deal S. Sethi, G. Thomson: A Bilinear-Quadratic Differential Game in Advertising.(Lecture Notes in Pure and Applied Mathematics 47.) Marcel Dekker, New York 1979, pp. 91-109. MR 0546831
Reference: [6] P. J. Dhrymes: A note on an efficient two-step estimator.J. Econometrics 2 (1974), 301-304. Zbl 0315.62047
Reference: [7] P. J. Dhrymes, H. Erlat: Asymptotic properties of full information estimators in dynamic autoregressive simulatneous equation models.J. Econometrics 2 (1974), 247-259.
Reference: [8] P. J. Dhrymes, J. B. Taylor: On an efficient two-step estimator for dynamic simultaneous equations models with autoregressive errors.Internat. Econom. Rev. 17 (1976), 247-259. Zbl 0413.62090, MR 0418397
Reference: [9] G. M. Erickson: A model of advertising competition.J. Marketing Research 12 (1985), 297-304.
Reference: [10] G. M. Erickson: Empirical analysis of closed-loop duopoly advertising strategies.Management Sci. 38 (1992), 1732-1749. Zbl 0765.90036
Reference: [11] M. P. Espinosa, P. Mariel: Advertising in a dynamic duopoly.Politická Ekonomie 2 (1997), 245-260.
Reference: [12] M. P. Espinosa, P. Mariel: A model of optimal advertising expenditures in a dynamic duopoly.D.T. 97.03, UPV Facultad de CC.EE. y Empresariales, Bilbao 1997.
Reference: [13] R. C. Fair: The estimation of simultaneous equation models with lagged endogenous variables and first order serially correlated errors.Econometrica 38 (1970), 507-516. Zbl 0203.51401
Reference: [14] R. C. Fair: Eficient estimation of simultaneous equations with auto-regressive errors by instrumental variables.Rev. Econom. Statist. 54 (1972), 444-449.
Reference: [15] C. Fershtman, M. I. Kamien: Dynamic duopolistic competition with sticky prices.Econometrica 55 (1987), 1151-1164. Zbl 0634.90006, MR 0913365
Reference: [16] F. Gasmi J. J. Laffont, Q. Vuong: Econometric analysis of collusive behavior in a soft-drink market.J. of Econom. Management Strategy 1 (1992), 277-312.
Reference: [17] M. Hatanaka: An efficient two-step estimator for the dynamic adjustment model with autoregressive errors.J. Econometrics 2 (1974), 199-220. Zbl 0287.62065
Reference: [18] M. Hatanaka: Several efficient two-step estimators for the dynamic simultaneous equations model with autoregressive disturbances.J. Econometrics 4 (1976), 189-204. Zbl 0331.62078, MR 0436532
Reference: [19] J. A. Hausman: Specification tests in econometrics.Econometrica 46 (1978), 1251-127. Zbl 0397.62043, MR 0513692
Reference: [20] S. Jørgensen: A survey of some differential games in advertising.J. Econom. Dynamics Control 4 (1982), 341-369. MR 0686200
Reference: [21] S. Reynolds: Capacity investment, preemption and commitment in an infinite horizon model.Internat. Econom. Rev. 28 (1987), 69-88. Zbl 0665.90011, MR 0871559
Reference: [22] S. Reynolds: Dynamic oligopoly with capacity adjustment costs.J. Econom. Dynamics Control 15 (1988), 491-514. MR 1107873
Reference: [23] J. D. Sargan: The maximum likelihood estimation of econometric relationships with autoregressive residuals.Econometrica 29 (1961), 414-426. MR 0136437
Reference: [24] P. S. Sethi: Dynamic optimal control models in advertising: A survey.SIAM Rev. 19 (1977), 685-725. Zbl 0382.49001, MR 0525394
Reference: [25] G. Sorger: Competitive dynamic advertising.J. Econom. Dynamics Control 13 (1989), 55-80. Zbl 0657.90031, MR 0970409
Reference: [26] A. Starr, Y. Ho: Nonzero-sum differential games.J. Optim. Theory Appl. 3 (1969), 184-208. Zbl 0169.12303, MR 0249117
.

Files

Files Size Format View
Kybernetika_33-1997-6_4.pdf 941.4Kb application/pdf View/Open
Back to standard record
Partner of
EuDML logo